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Influence vs. credibility: What modern PR must protect, By Bodex Hungbo
Influence may make people notice you, but credibility is what makes them believe you. Influence may open the door, but credibility determines whether people will still welcome you when you return… So, by all means, influence. Trend. Create conversations. Build visibility. Reach millions if you can… But in the middle of all that noise, abeg, […]
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